Why I'm Writing This...Now
I’ve started noticing something in my own work.
Starting with a suggestion instead of a blank page.
Editing instead of forming a view.
Letting something else go first.
The output is often better.
But something feels off.
I’ve spent my career inside major technology shifts — Microsoft during the rise of the internet, Apple during the move to mobile, now teaching entrepreneurship at USC as AI shows up everywhere at once.
Each time, the pattern is the same.
We gain power. We lose something too. Not all at once. Just a little at a time.
This one feels different.
Because AI changes how we think.
I’ve started calling this idea Stubbornly Human.
Not anti-technology. Not nostalgic.
Just a refusal to quietly hand over more of your thinking than you realize.
This is where thinking begins.
Each week, I’ll write about:
How to use AI without giving up agency. How to think clearly when everything is getting easier. What’s actually being traded away.
If that resonates, you’re in the right place. Subscribe and I’ll send these each week.
Welcome to Substack, chap. I’ve been here a while, writing about stuff that interests me, but increasingly thinking–and writing–about the unstoppable freight train of AI. I feel that the window of opportunity to express concerns, and implement guardrails, is getting smaller by the day.