About “Where Thinking Begins”

We’re living through the first technological shift that doesn’t just change what we can do. It changes how we think.

AI makes us faster. Clearer. More capable.
It also makes it easier to skip the hard part—forming a point of view, making a decision, owning the outcome.

Not all at once.
Just a little at a time.

Where Thinking Begins is about staying unmistakably human in that environment.

It’s about:

• forming a view before you ask for one

• deciding what matters before optimizing it

• staying in the author’s seat of your own thinking

I’ve spent my career inside major technology shifts—Microsoft, Apple, and now teaching entrepreneurship at USC—helping translate what’s changing into something people can actually use.

This is my attempt to do that again.

But this time, the shift is closer to home.

I’ve started calling this idea Stubbornly Human.

Not anti-technology.
Not nostalgic.

Just a refusal to quietly hand over more of our thinking than we intend.

What you’ll get

• Weekly essays that sharpen how you think

• Practical ways to use AI without giving up agency

• Ideas you can apply immediately

If you’re trying to think clearly, decide deliberately, and stay in control in a world that’s getting smoother by the day—

You’re in the right place.

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