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The Part That Wasn’t Written Down
Anyone can build the tool now. The rare thing is the person who still knows what it forgot to ask.
Jul 20
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Rob Schoeben
2
1
1
The Thing That Never Had a Mold
The real AI revolution may not be faster versions of what already exists. It may be the things nobody built because they were too small to justify..
Jul 6
•
Rob Schoeben
2
1
2
June 2026
Make It Pretty
My sister sent me two bad photographs of our father’s physical therapy sheets. She knew what I’d do with them.
Jun 29
•
Rob Schoeben
2
The Laptop in the Corner
My son didn’t lose his job to AI. It made him too valuable to leave the room.
Jun 22
•
Rob Schoeben
3
Six Seconds
It was the best part of my week, and I ruined it before it was over
Jun 8
•
Rob Schoeben
1
1
Bring Me Stamps
My father has his sweepstakes. I have my spreadsheets.
Jun 1
•
Rob Schoeben
3
1
May 2026
The Last Cliff House
What happened when I tried to manufacture spontaneity
May 25
•
Rob Schoeben
3
FounderCore
Four muscles to help you stay in charge (or at least try)
May 18
•
Rob Schoeben
3
2
3
Why I’m My Mother’s Junior Associate
On the difference between doing things for the people we love and doing things with them
May 11
•
Rob Schoeben
1
1
Lose Yourself
On a stage in Vegas. On a remote road in the Daintree. And on a trail in Mill Valley
May 4
•
Rob Schoeben
4
6
April 2026
The Compatibility Trap
When the system knows you better than you know yourself
Apr 27
•
Rob Schoeben
1
The Delegation Stack
How we slowly outsourced our bodies, our attention, and now our thinking
Apr 20
•
Rob Schoeben
2
2
2
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